Everything Proofly Does

Proofly is built on three pillars: Find catalog quality issues, Fix them with AI-powered suggestions, and Stay Ready with continuous monitoring for every channel.

Scan. Fix. Track. Rollback. — The complete store readiness loop.

Your Catalog Has Problems You Can't See

Proofly audits your entire product catalog for quality issues across six categories. Each audit is non-destructive and provides a detailed Store Readiness Score.

Conversion Readiness

Does each product page have the information customers need to make a confident purchase decision?

  • Product description completeness
  • Image quality and missing images
  • Call-to-action clarity
  • Variant information (size, color, material)
  • Accessibility (missing alt text)

Trust & Expectation Alignment

Do customers receive what they expect based on product page information?

  • Delivery message clarity
  • Return policy visibility
  • Product specification accuracy
  • Expectation drift signals
  • Shipping restrictions

Compliance & Policy Signals

Are regulatory and policy requirements properly disclosed?

  • Safety information and age restrictions
  • Materials disclosure for regulated products
  • Care instructions
  • Warranty information
  • Required regulatory text

Note: Proofly identifies potential compliance gaps but does not provide legal advice.

Operational Clarity

Is product information internally consistent and operationally sound?

  • SKU consistency (duplicates, missing SKUs)
  • Pricing accuracy across variants
  • Inventory visibility
  • SEO meta descriptions
  • URL structure (broken or redirecting URLs)

SEO Readiness

Are your product pages optimised for search engines?

  • Meta title and description quality
  • Keyword relevance and density
  • Heading structure and hierarchy
  • Image alt text for search indexing
  • Structured data completeness

Accessibility

Can all customers access and understand your product information?

  • Image alt text for screen readers
  • Descriptive link text
  • Content readability and clarity
  • Colour contrast considerations
  • Structured content for assistive technology

AI Fixes with Full Merchant Control

Proofly uses AI to suggest fixes for catalog issues. You review and approve every change before it goes live. Nothing happens without your explicit consent.

Review findings by severity. Apply all fixes with one click. Every change logged.

1

Continuous Auditing

Proofly scans your entire product catalog on a schedule you control (weekly, daily, or manual). Each audit checks for conversion readiness, trust alignment, compliance signals, and operational clarity. Audits are non-destructive — Proofly never modifies your store during a scan.

2

Issue Prioritization

When quality gaps are detected, Proofly assigns a severity level (Critical, Medium, Low) based on impact to customer trust, risk of refunds or disputes, and support burden. Agent Blocker issues are marked with an orange badge — these prevent AI shopping agents from purchasing.

3

AI-Suggested Fixes

For issues that can be resolved programmatically, Proofly generates suggested fixes using AI. Examples: missing product descriptions, delivery messaging, image alt text, SEO meta descriptions. You review, edit, or reject each suggestion — you remain in control.

4

Review & Approve

Before any change goes live, you review it in the Proofly dashboard. You can Approve (apply immediately), Edit (modify before applying), Reject (dismiss), or Defer (review later). Nothing is applied without your consent.

5

Change History & Rollback

Every change Proofly makes is logged in the Proof Ledger. You can view before/after snapshots, see when changes were made and by whom, and rollback any change with one click. Complete audit trail for quality and compliance purposes.

Continuous Monitoring for Every Channel

Your store changes every day. Proofly stays vigilant so you don't miss new issues introduced by staff, other apps, or bulk edits.

GTIN Resolution Engine

Can't find your product's GTIN? Proofly finds it for you using a 3-tier AI pipeline.

  • Tier 1: Crowdsourced Database — Instant fuzzy match against verified GTINs
  • Tier 2: AI Web Search — Gemini searches brand sites, catalogs, and distributors
  • Tier 3: Guided Manual Entry — GS1 Mod10 validation ensures correctness
  • Network effect — Every confirmation improves the database for all merchants

Merchants with accurate GTINs see up to 20% higher conversion rates on Google Shopping. No other Shopify app finds your missing GTINs — they only detect them.

Agent & Feed Readiness

Is your store ready for AI shopping agents and product feeds across Google Shopping, Meta Commerce, and TikTok?

  • AI Agent compatibility: Policy completeness, structured data (JSON-LD), description clarity
  • Feed field validation: GTIN, brand, condition, age group, gender per channel
  • Image requirements: Minimum dimensions, no watermarks, proper formatting
  • Category mapping: Google Product Category compliance

Agent Blockers are marked with an orange badge. Products missing required feed fields get rejected silently — Proofly catches these gaps before submission.

Duplicate Content Detection

Are any products sharing identical content that hurts search rankings?

  • Description duplicates: Products with identical body text
  • SEO metadata clones: Shared meta titles or descriptions
  • Keyword cannibalization: Multiple products competing for the same search terms

Unique content per product is essential for SEO. Proofly flags duplicates so you can differentiate each listing.

Change Timeline

Track ALL product changes with field-level diffs. See what changed, when, and whether Proofly or someone else made it. One-click rollback to any previous state.

  • Field-level diffs (title, description, tags, SEO, etc.)
  • Source attribution: Proofly vs external changes
  • One-click rollback — even for changes Proofly didn't make
  • 30-day retention on Growth, 90-day on Scale

Think of it as a catalog safety net. No more wondering "who changed that product?" or losing work from accidental bulk edits.

GTIN Resolution Engine: Find missing barcodes with AI. No more "Limited Performance" in Google Merchant Center.

Feed readiness scoring for Google Shopping, Meta Commerce, and TikTok — zero LLM cost.

Continuous intelligence maintains catalog quality. One-time audits degrade over time.

Ready to audit your catalog?

Install Proofly and see which products have quality issues that silently erode trust and conversion.

Install Proofly