What Proofly Checks

Proofly audits your catalogue for quality issues across six categories: conversion readiness, trust alignment, compliance signals, operational clarity, agent readiness, feed readiness, and duplicate content detection.

Feed readiness scoring for Google Shopping, Meta Commerce, and TikTok — zero LLM cost.

Conversion Readiness

Does each product page have the information customers need to make a confident purchase decision?

Product description completeness: Missing or unclear descriptions
Image quality: Missing images, broken image links
Call-to-action clarity: Unclear next steps for customers
Variant information: Missing size, colour, or material details
Accessibility: Missing image alt text

Trust & Expectation Alignment

Do customers receive what they expect based on product page information?

Delivery message clarity: Vague or missing delivery timelines
Return policy visibility: Hidden or unclear return terms
Product specification accuracy: Misleading dimensions, weight, or materials
Expectation drift signals: Descriptions that don't match actual product
Shipping restrictions: Missing information about geographic limitations

Compliance & Policy Signals

Are regulatory and policy requirements properly disclosed?

Safety information: Missing age restrictions or warnings
Materials disclosure: Unclear composition for regulated products
Care instructions: Missing cleaning or maintenance guidance
Warranty information: Unclear or absent warranty terms
Regulatory text: Missing required disclosures for specific categories

Note: Proofly identifies potential compliance gaps but does not provide legal advice. Merchants remain responsible for ensuring their stores meet all applicable laws and regulations.

Operational Clarity

Is product information internally consistent and operationally sound?

SKU consistency: Duplicate or missing SKUs
Pricing accuracy: Price discrepancies across variants
Inventory visibility: Out-of-stock products with misleading availability
SEO meta descriptions: Missing or poorly optimised meta tags
URL structure: Broken or redirecting product URLs

Graph comparing continuous quality intelligence maintaining 95%+ over 24 months versus one-time audits degrading from 85% to 35%, demonstrating sustained value of ongoing monitoring

Continuous intelligence maintains catalogue quality. One-time audits degrade over time.

Agent Readiness & AI Commerce

Is your store ready for AI shopping agents like ChatGPT Shopping and Google AI?

GTIN/Barcode validation: AI agents require product identifiers for verification
Policy completeness: Agents evaluate return/shipping policies before purchasing
Structured data quality: JSON-LD and schema markup for machine readability
Description clarity: Vague or templated text blocks AI parsing

Agent Blockers are marked with an orange badge in your findings. Fixing them improves both AI agent compatibility AND human shopper trust.

Feed Readiness

Are your products ready for Google Shopping, Meta Commerce, and TikTok feeds?

Required field validation: GTIN, brand, condition, age group, gender per channel
Image requirements: Minimum dimensions, no watermarks, proper formatting
Category mapping: Google Product Category compliance
Price & availability: Feed-specific formatting requirements

Products missing required feed fields get rejected silently — wasting ad spend and losing visibility. Proofly catches these gaps before submission.

Duplicate Content Detection

Are any products sharing identical content that hurts search rankings?

Description duplicates: Products with identical body text
SEO metadata clones: Shared meta titles or descriptions
Keyword cannibalisation: Multiple products competing for the same search terms

Unique content per product is essential for SEO. Proofly flags duplicates so you can differentiate each listing.

What Proofly Does NOT Do

To set clear expectations, here's what Proofly does not check or provide:

Legal advice: Proofly is not a substitute for legal counsel
Copywriting services: AI suggestions are tools, not professional copy
Conversion guarantees: Proofly identifies issues; results depend on your actions
Competitive analysis: Proofly audits your store only, not competitors
Marketing strategy: Proofly focuses on quality, not growth tactics

Ready to audit your catalogue?

Install Proofly and see which products have quality issues that silently erode trust and conversion.

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